The all-Russian network of grocery stores-discounters has launched a new promotion. On Monday, February 6, the first customers received scratch coupons with discounts for subsequent purchases.
Marketers go to great lengths to surprise customers with out-of-the-box sales ideas. All this in order to attract as many people as possible for shopping in this company. Lidl grocery store chain has launched a new advertising campaign. Customers receive scratch cards for their purchases. The higher they are, the larger the coupon amount.
The amount of the discount depends on purchases
According to Lidl representatives, during the promotion period, each customer will be able to receive a scratch card. There are three types of coupons in the promotional offer.
The Silver Scratch Card will be awarded to customers who have made small purchases of less than PLN 50. The Gold Scratch Card is intended for people who have made purchases at Lidl in excess of PLN 50 but not exceeding PLN 100. The third coupon is a scratch card with diamonds. It is intended for customers of this network who have spent more than PLN 100.
What will be under the scratch cards offered by the well-known brand network? These will be additional coupons with discounts on other products, and the amount of the discount depends on the volume of purchases.
This is one of the following activities of this network
When shopping, customers will need to scan the Lidl Plus app at the checkout. Then a scratch card will appear on the main screen under the coupons. Thus, customers will receive an additional coupon with a benefit. The promotion will last until Saturday, February 25th.
Scratch cards for shopping is another promotion carried out by the Lidl chain of stores. A few days ago, the 11th action “Small percentage, big help” started. Thus, the company encourages the transfer of 1.5 percent. tax to help funds.
At the end of last year, the network held two more image campaigns. The first was held in conjunction with Food Banks. It was aimed at educating the youngest through the “Changing the Diet for the Planet” art competition. The second action under the slogan “The image of happy holidays” was aimed at organizing a Christmas food collection for those in need.
Source: Wprost
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