Studio Ghibli Chooses an Interesting Approach to Promote Hayao Miyazaki’s ‘How Do You Live?’

In an age where digital marketing helps every major release in the market with numerous trailers, TV commercials and posters, Hayao Miyazaki uses a different strategy for his upcoming film, How are you doing?According to the manufacturer Toshio Suzuki, the studio will only use the poster for the release that is already available as the only element for their advertising campaign. Until the film hits Japanese theaters this summer, no trailer or other poster will be used to promote the title. The lack of information about the project could spark even more interest among the director’s longtime fans in the story they’re about to tell.

While plot details How are you doing securely kept secret, the film’s premise is that it explores how a real-life book of the same name directly impacts the protagonist’s life. In the 1937 book, a boy named Koperu lives with his mother after his father’s death. He is very close to his uncle, who visits him constantly and documents much of their interaction in a diary. The man hopes to give the record to Koper when he’s older so he can go back in time and relive some of their best moments together. This touching story will be at the center of Miyazaki’s upcoming film.

In the director’s last film The wind is getting strongerJiro Horikoshi (English)Hideaki Anno) constantly dreams of working with aircraft, but his eyesight is not very suitable for controlling such machines. However, after this idea comes to him in a dream, he decides to pursue a career as an engineer, working with aircraft rather than piloting them himself. His journey overlaps with Nahoko Satomi’s (Miori Takimoto) several times, and the couple eventually fell in love. However, this was not a typical love story, and fate was not favorable to the young engaged couple.

Classic Tales of Hayao Miyazaki

The most recognizable work in Miyazaki’s career is the Studio Ghibli classic he worked on throughout his career. My Neighbor Totoro, Porco Rosso And Spirited Away redefined what it means to use animation to tell a story, instantly gaining popularity with audiences around the world. WITH How are you doing? also featuring a coming-of-age story, it’s safe to assume that Miyazaki will once again test the limits of his abilities, setting the stage for an unforgettable tale of the trials and tribulations of growing up.

You can check out the only poster for How are you doing? below, ahead of the film’s Japanese theater release on July 14: