According to a Santander Consumer Multirent survey, currently only one in five drivers in Poland would decide to buy a used car entirely online. What would motivate the unconvinced to make such a purchase? Well, there are.
According to a survey of lessors, the arguments for this are, first of all, favorable conditions for the possible return of the car (41%), a long warranty period (37%) and a competitive price (36%). In turn, as factors that can discourage a potential buyer from ordering such a vehicle, the drivers surveyed most often called the lack of the opportunity to see it live (64%).
Arguments for yes and no
A whopping 64 percent, according to data compiled by Santander Consumer Multirent’s “Used Cars Online” survey. of Polish drivers indicated that the inability to see a car in person before buying it is a factor that may discourage them from buying a used car entirely online. More than half of the respondents also indicated a possible discrepancy between the expert’s opinion and the actual condition of the car (59%) and a purchase without a test drive (58%). For every third driver surveyed (33%), the factor that deters this form of sale is the payment for delivering the car to the specified address. 22% of the respondents pointed to the short term of the main guarantee. motorists. Then it was possible to return the car under certain conditions, for example, within 14 days, with a mileage limit after receipt (18%).
Internet suits youth
- In the event of possible discrepancies between the actual condition of the car and the declared one, drivers over 50 years of age are most distrustful, - comments Małgorzata Filipek, Area Director of Sales and Cooperation with Importers of Santander Consumer Multirent. like 71 percent. of them cited this factor as an obstacle to buying a used car entirely online. At the opposite extreme were 18-29-year-olds with a driver’s license, where the impact of possible discrepancies on the willingness to buy a used car online was indicated by 40%, which is the lowest of all age groups.
The rich are less afraid
In addition, drivers with the highest net income of PLN 7,000 or more (75%) and representatives of older age groups (71% among 50-59 year olds and 67% of respondents with a driver’s license) opposed the purchase of a car. online without seeing it live. over 60 years of age). Seniors also frequently cited the lack of a test drive as a deterrent to such a purchase (61% and 64% in the 60-69 and 70-79 age groups, respectively). The payment for the delivery of the car to the indicated address was chosen mainly by drivers with the lowest income up to PLN 2,000 net and from PLN 2,000 to PLN 2,999 per person (41% in both cases). A short car warranty period will scare away the youngest aged 18-29 years (21%), and the agreed conditions for the possible return of motorists after 40 years (22%).
The beneficial cancellation option is the most important
And what motivates Polish motorists to buy used cars exclusively online? The most frequently cited answers were favorable conditions for the possible return of the car (41%), a long warranty period for the car (37%) and a competitive price (36%). Slightly fewer drivers indicated free delivery of the car to the specified address (33%) and a long-term warranty on its most important components and electronics (32%).
According to the Santander Consumer Multirent report, definitely more women (30%) than men (13%) consider the possibility of price negotiation as a factor in encouraging them to buy a used car entirely online. In such a situation, men are more likely to pay attention to the long warranty period of the car (42% versus 31% of women). The gender disparity is also visible in price competitiveness, which was cited as encouraging by 31% of respondents. motorized Polish women and 40 percent. Poles with driving licenses.
The price doesn’t matter either.
In the responses of drivers, one can also see differences in the priorities of individual generations. As it turns out, retirees could be persuaded to buy a used car entirely online, largely due to favorable conditions for the possible return of the car - as much as 76 percent. of respondents aged 70 and over consider this factor encouraging, compared to 23 percent. 18-29 years old. According to Poles of retirement age, this form of purchase could be made more attractive by a competitive price (42% of indications in the group of 60-69 year olds and 54% among 70 year olds). Younger age groups, compared with older age groups, more often chose a quick date for car delivery or the opportunity to bargain for the price (19% of 30-year-olds and 26% of 18-29-year-olds, respectively).
Source: Wprost
I am Jason Root. I work in the news website industry and mostly cover the automobile industry. I have also written for Daily News Hack. My work revolves around new car models, prices, and features. In addition, I often write about used cars and tips for buying them. My articles are meant to be helpful for those who are in the market for a new or used car.
