Google is about to radically change the features and look of its search engine. Informants suggest that the company will significantly change the offer, including adding AI Bard features to the site and becoming a bit like TikTok or Instagram. Is this the way to deal with Bing AI?
Google is about to change the face of the most popular search engine on the Internet. Google.com and the app will get a lot of new features. This is probably a response to a growing competitor - Bing has been using ChatGPT artificial intelligence engines for some time.
This is how the Google search engine will change - the announcement is already at Google I/O?
Google is about to abandon the concept known as the “10 blue links” that has been the backbone of the search engine for many years. In return, the popular site should receive artificial intelligence AI Bard and a completely new presentation, somewhat reminiscent of TikTok or Instagram, WSJ journalists unofficially learned.
Anonymous informants provided journalists with information about the company’s secret documents. They show that already at the Google I / O 2023 conference on Wednesday, the company can introduce a number of new features and a redesigned look.
Google will focus on artificial intelligence and young Internet users
Google.com aims to be “more visual, personal, faster and more human”. An AI assistant, codenamed Magi, should help with this. The documentation also shows that the company wants to focus on tailoring the website to the needs of young Internet users.
With this approach, the search engine should move away from the current minimalism in favor of more engaging content. More videos and social media posts are expected to show up in search results. The search engine should also ask users to clarify their queries in a conversational style.
According to the plans of Google managers, the search engine should become “more than a set of answers” and “help the user even when there is no right answer to his question.”
Source: Wprost
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