The Super Bowl is still over a month away, but that hasn’t stopped Frito-Lay from releasing the first image from their big PopCorners ad for the big game. For this year’s celebration, the snack food company hired drug lord Walter White (Bryan Cranston), something that AdAge introduced back in December to sell hybrid popcorn chips with white cheddar. The full image of Heisenberg has now been revealed, showing Cranston in the desert wearing his iconic hat, glasses, button-down shirt and blazer, along with a PopCorners bag in hand.
Cranston ended his first series with an iconic role in Breaking bad back in 2013, although few have since forgotten his Emmy-winning performance. He has since reprized the role in a cameo in El Camino: Breaking Bad Movie and in the final season Better call Saul last year, finally fulfilling fan demands to see Walt and Jesse (Aaron Paul) meet Jimmy McGill (Bob Odenkirk) again. outside Breaking bad universe, he found many recent works with Jerry and Marge are getting big and showtime Your Honor as well as Wes Andersonupcoming movie asteroid city which will premiere on June 16th.
While this will be the first time Walt has sold soft drinks, this is definitely not Cranston. Recently, he and Paul joined forces to create their Dos Hombres mezcal, which was heavily promoted in bars across America last year. The two also starred in commercials for the alcoholic drink, including one for Illinois-based Binny’s Beverage Depot, to get the message across to a wider audience.
Starting Super Bowl promotions this early still seems like an odd choice, even with the star power involved. Generally, previews of ads for big games are saved a week or so before the game to build anticipation just before the game starts. PopCorners is wasting no time getting everyone ready for their Super Bowl debut, though there’s another more gruesome reason why early promotion feels so out of place.
Breaking bad A promotional image set against a tragic moment in NFL history
As cool as it is to see Heisenberg in action again, the preview comes at a tricky time for the NFL. Monday night Buffalo Bills security Damar Hamlin passed out on the pitch due to cardiac arrest after a tackle, leading to one of the most horrifying and heartbreaking moments in the history of the sport. He is still in critical condition in the hospital and there are no clear indications of when he will be able to recover and if he will be able to recover. Paying attention to advertising for a big game when a player is still fighting for his life after an on-field incident in front of millions of spectators, including Hamlin’s teammates and family members, is far from what advertisers or the league should be aiming for. send right now. The timing couldn’t be worse.
To date, Hamlin appears to be making small steps, but his condition is still serious. The silver lining to all this is the generosity of fans, players and many others in response to his injury. Hamlin’s charity, The Chasing M’s Foundation Community Toy Drive, received over $6 million in donations following his injury. Across the league, teams and individuals have banded together to support Hamlin, with many honoring him both online and in person. Fans also gathered outside his hospital to organize a prayer circle in hopes of a speedy recovery for the young man.
At the moment, the Super Bowl is scheduled for February 13th.
Source: Collider
