Representatives of the fuel industry can boast of record sales results. In July and August, millions of drivers took advantage of holiday fuel promotions. Every third liter of gasoline was discounted.
At the end of June, Daniel Obaitek, President of Orlen, announced a summer fuel campaign. The head of the diversified energy giant noted that the reduction in gasoline prices will be valid for two months - from June 30 to August 31, 2023. Holders of an application or a Vitay plastic card paid PLN 0.30 less per liter. Additional discounts are provided for holders of the “Big Family” card. For them, the discount was 40 groszy per liter. The price discount affected four gas stations per month, up to 50 liters each.
Orlen presented a festive action. Other players have also reduced prices.
Other market players immediately reacted to the summer fuel price cuts proposed by Orlen. New price lists along with discounts for customers were announced at the beginning of summer, in particular stations: Circle K, BP Polska, Shell, Moya or Amic Energy. MOL Polska was the last company to compete for new users.
The Hungarian company, which has been operating on the Polish market for a short time, acquired new customers rather quickly – in five days since the launch of the loyalty program, it has registered 100,000 customers. new drivers. Thanks to the app, drivers could enjoy discounts every time: PLN 0.35/l for any EVO (standard) fuel or LPG and PLN 0.45/l for EVO Plus (premium) fuel. The action was also valid at the Lotos stations, owned by a Hungarian company, but which have not yet changed their signboard.
Fuel prices. Companies summed up sales
We did not have to wait long for the effect. Festive promotions for fuel quickly appealed to many drivers. Hundreds of thousands of customers enjoyed price discounts daily.
After the end of the summer decline in fuel prices, the companies summed up the sales of their products. - This year, the festive action at the Orlen stations turned out to be a record one. For the period from June 30 to August 28, another 15 percent has been completed. more promo coupons than the same period last year - the press service of “Orlen”.
Orlen record sales in July and August
In the first week alone, more than 1.35 million discount coupons were activated at Orlen stations. In two months, the company redeemed more than 14.1 million coupons. As many as 38 percent of the fuel sold was purchased at a promotional price. Orlen’s calculations show that downloads of the Vitay app increased by 16 percent.
In total, since the beginning of the holiday promotion, that is, from June 30 to August 28, the number of app users has grown by more than 600,000. “At the moment, we already have more than 5 million users of the Orlen Vitay app” says the fuel giant.
MOL Polska will continue summer discounts
Representatives of MOL Polska, who have just announced the extension of the promotional discount for EVO and EVO Plus fuel, are also satisfied with the pre-holiday sales. “The number of MOL Move loyalty program users reached 500,000 in six weeks. This is the fastest growth in all countries of the MOL group.” This was said in a statement.
- Above all, our customers expect high quality fuel at affordable prices. I am glad that so many Polish drivers appreciated the attractiveness of the holiday promotion available in our new MOL Move loyalty program. - said Richard Austin, President of the Board of MOL Polska.
- Despite the difficult situation in the fuel industry, we have decided to continue activities that significantly reduce the amount of the fuel bill at our MOL and Lotos stations, including offering discount coupons up to PLN 0.45 per liter. - added.
Source: Wprost
I am George Brown, author at Daily News Hack. I mostly cover economy news and I have been doing this for quite some time now. I have a lot of experience in this field and I’m always looking for new opportunities to learn more.
