A marketing stunt, a new fashion, or an announcement about a crisis in the wine market. Customers are wondering if the innovative solution is the result of high prices or supply problems and traffic jams.
This information surprised not only wine lovers. Photos of wines with a cap instead of a cork appeared on social networks. This solution is increasingly found on store shelves.
Wine is like beer. The bottle has a cap
“What is it about?” netizens ask. Many of them fear that such unusual bottle capping does not prove the quality of the product. “It’s like beer in an XL bottle. This wine is not suitable even as a gift to a friend. Tradition is tradition - says Internet user Yakub. Other people speak in the same tone. In their opinion, wine is associated with the traditional cork.
Cork is of several types. Most often used natural cork, obtained from the cork oak bark, sometimes silicone or glass. According to experts, the main problem in the wine market is the availability of both bottles and corks. The first of these products were imported to European markets, ie. from Russia and Ukraine. The situation changed after the invasion of the Russian army to our eastern neighbors.
Big problem with corks and bottles
A similar problem arises with the supply of corks. “The lead time increased from 6-8 weeks to 16. Those who did not have stock had problems” Jakub Novak, president of JNT, said in Retail Talks: “The biggest cork producer in the world is Portugal, which used to sell them to us, and now they may be selling them to China.”
The first announcements of changes in the wine market appeared several years ago. It was then that many were surprised by the wines on the cap. Even then there were reports of problems with traffic jams. Manufacturers, however, argued that it was about the convenience of buyers. This argument appealed to many gourmets of red or white liquor. Thanks to the cap, you could drink a glass of wine at dinner and easily protect the remaining contents of the bottle.
An innovative product must attract customers. Lid not screwed
According to Internet users, now we are again dealing with a similar situation. However, the lid is not a screw cap. For many buyers, the lid is constantly associated with beer or popular drinks. “Maybe it’s the effect of price? Companies are looking for new, sometimes simple or non-standard solutions in order not to raise prices for their products. - the Internet user with the nickname “Agnes” is perplexed. Experts dispelled her doubts.
“I wouldn’t associate the use of caps to close a bottle of wine with savings, but rather with an innovative approach and an attempt to distinguish a product from others on the store shelf,” says Magdalena Zelinska, president of the Wine Producers Association. Employers of the Polish Wine Council on the website Wiadomoscihandlowe.pl. In her opinion, bottled wine may seem to many consumers a curiosity that deserves attention.
The offer is addressed to young people for whom comfort is important
A product with a lid may appeal especially to young customers who are open not only to novelties, but also pay more attention to comfort and originality. The product may appeal to people for whom tradition is not important. The expert emphasizes that capping wines will remain a rarity on the market.
Similarly, just a few years ago there was talk of screw cap wines. This solution has found many supporters and today is a significant offer on store shelves.
Source: Wprost
I am George Brown, author at Daily News Hack. I mostly cover economy news and I have been doing this for quite some time now. I have a lot of experience in this field and I’m always looking for new opportunities to learn more.
