Toyota has become the leader of the automotive market in Poland for the third year in a row. Corolla has become the most popular model of 2022.
Toyota ended 2022 as the leader of the Polish market for the third time in a row. The share of the brand in the sale of new passenger cars is 17.6 percent. From January to December, Polish buyers registered 73,862 Toyota vehicles, up 75 percent from last year. more than the second-place brand (Skoda).
- Our company copes well with crisis situations. In Covid 2020, we were able to maintain sales while others put their teams on forced leave and quarantined. In the following 2021, when the global market was torn apart by supply disruptions and shortages of components, some models could be bought locally. In 2022, when the market was gripped by inflation and paralyzed by the fear of war in Ukraine, our teams were able to keep the cars available and guarantee good prices. The key to success was primarily two questions. Firstly, the high flexibility of our team, ready to quickly implement innovative changes, such as an online sales platform in 2020 or a price guarantee in 2021. The second factor was maintaining the availability of cars equipped with the latest technology at a reasonable price. That is why we enter 2023 with great optimism,” said Jacek Pawlak, president of Toyota Central Europe.
In December, Toyota’s customers registered 6,981 passenger cars (+3%), giving it the number one spot and a big advantage over other brands. 2,333 cars were handed over to private individuals, which is 12% more than a year earlier. more than in December 2021. Toyota’s share in this part of the market increased compared to last year to 23.5%. The companies added 4,648 Toyota vehicles to their fleet last month.
Polish buyers prefer Corolla and Yaris
Last year Corolla took the position of the most popular passenger car in Poland for the second time. In 12 months, 21,371 copies of the model left the showrooms, most of them with a hybrid drive. This means that Corolla accounts for more than a quarter of new Toyota vehicles registered each year. The share of compact Toyota in the segment is 28.8 percent, while in the entire passenger car market it reaches 5.1 percent. If Corolla were a separate brand, it would have ranked seventh in Poland.
The second most popular passenger car in the country is the Toyota Yaris. The 2021 Car of the Year came in second again with 12,478 registrations. The Toyota RAV4 is the sixth most popular 2022 model (10,580 units), the Yaris Cross is ninth (9,033 units) and the Toyota C-HR is tenth (8,018 units).
The segment leaders are Corolla, Yaris and Toyota C-HR. The second places in the segments are occupied by the new models Aygo X (2,836 units), Yaris Cross (9,033 units) and RAV4 (10,580 units). Highlander is the third most popular large SUV (1828 units).
In December 2022, Toyota cars took the top three. Corolla recorded 1769 registrations, Yaris 1394 registrations and Yaris Cross 1275 registered vehicles. 854 RAV4 units left the showrooms, the seventh-best result in the country and the highest in the D-SUV segment. The Aygo X was also the most popular in the A segment in December (354 vehicles), while the Corolla Cross came in second in the C-SUV segment (448 vehicles).
utility vehicles
Proace City is the most popular compact van in Poland. In 2022, Toyota customers registered 3,973 copies of this car. In all subsequent months of last year, the Proace City was the segment leader and ended the year with a lead of more than 1,800 units from the second most selected model of its type and a 21.2% share in the segment. In December, commercial Toyota recorded 442 registrations.
The Proace is the second most popular midsize van. In 2022, 2,639 copies of this model were registered, and its share in the segment is 17.2 percent. In December, 207 units were delivered to customers, which is also the second best result in the class.
Hilux found in December the most buyers among all pickups - over the last 31 days of the year, 79 copies left car dealerships. An annual result of 924 registrations puts Hilux in second place in the segment with a 33.7% share.
Source: Wprost
