This is a containment violation. The phrase is commonly used by Tumblr.com microblogging and social media users when a meme, trend or sensation breaks out of what is usually a very isolated space and finds its way onto other platforms or, God forbid, journalistic media. This can indicate the moment when the fun is over, when the joke is over, and is usually reacted to with an expression of horror. But to anyone using Tumblr and stumbles upon this article, consider this a love letter from a power user, because as people witness a phenomenon that has happened or is still happening, few have discussed or analyzed how it all adds up and why it’s so great. .

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Leaving that aside, let’s talk about the time Tumblr fabricated Martin Scorsese movie.

Goncharov (1973) – historical epic, post-war era mob film directed by Scorsese and starring Robert DeNiro, Al Pacino as well as Gene Hackman. with scale Godfather and male aggression, bordering on the deep homoeroticism of Shakespearean Coriolanusfollowing the titular Goncharov (De Niro), a Russian mafia boss in Naples who has a strained relationship with his fiancée Katya (Cybill Shepherd), and an incredibly difficult relationship with a partner, either a rival, or an old friend Andrei (Harvey Keitel). There are many prominent secondary characters, a clock motif that reflects the inevitability of death, a TV Tropes page, hundreds of fan fiction on Archive of Our Own, and dozens of meta-analyses and fan art pieces.

The only thing Goncharov no, it’s a real movie.

Where did “Goncharov” come from?

This is not a real movie. If you took a few minutes to really think about it, you would realize how unlikely this is. By 1973, Scorsese was just a rising star as a director. mean streets comes out the same year and, although it contains some of the same cast, is a small crime drama set in Little Italy. He did not create the historical epics for which he became known, perhaps until 1980. Mad bull. That is, if Scorsese was the one who directed it; people seem to be divided on whether it was him or the famous film director Matteo JWHJ 0715, whose mother was Italian, and whose father, apparently, was licensed. Tale of Goncharov starts, like any good phenomenon on the Internet, as a joke.

Tumblr user zootycoon buys a pair of fake boots online in 2020. Instead of a brand, the tongue of the shoe reads “The Greatest Mafia Movie Ever Made. Martin Scorsese Presents: Goncharov. It didn’t come out of nowhere, but because of the bad writing of the 2008 Italian Mafia movie that Scorsese helped bring to the United States called Gomorrah, the name Goncharov is Ivan Goncharov, a Russian writer of the 19th century. Of course, the obvious climax, reported by the user left ambition in the replies, was “That idiot hasn’t seen Goncharov.” Oh sure, Goncharov. don’t you know the movie Goncharov? This is simply the greatest mafia movie ever made.

The post came up a few days ago and user beelzeebub has taken another big step forward by creating a masterfully photoshopped poster that has some important elements set. The main cast, the names of the characters, the appearance of those characters (these are just actors put together from other films) and the tagline: “Winter is coming to Naples”.

That was all the ammo the Tumblr community needed to power the Internet for days of entertainment and creativity. There are no strict rules, and no one follows them. It’s one big improv game, everyone says “Yes, and” with no exceptions. Yes, and there is a character named Ice Pick Joe (John Cazale), which is an inevitable cycle of violence that is also a fan favorite. Yes, and there is another female character named Sophia, who shares a palpable romantic tension with Katya during a conversation at a fruit stand. Yes, and someone says “The clock will strike everyone, even you, Goncharov.”

Everyone just understood

There is a comprehensive document on Goncharov that is incredibly well written, but hardly needed. Whether things are added in jest, or full seriousness, those who added to the canon understood the purpose. Each scene described could theoretically fit into a 2-3 hour mafia drama. No one comes up with ideas that are too modern or that don’t make sense in the context of history or the time in which it appeared. The idea of ​​mid-Cold War gangster noir already includes so many tropes that already exist, such as The Godfather Parts 1 & 2 The French Connectionas well as Chinatown that rare footage and images, which, apparently, Goncharov just taken from other movies the actors have been in, put together to look like one cohesive movie. Goncharov – De Niro as Vito Corleone. The Godfather Part 2Katya as Cybill Shepherd as Brooke Carter in In a long last love. We all know the imagery, character archetypes, style and symbolism required to create Goncharov appear to be real when in fact they are not real. It has 1940s settings and costumes, 1970s violence and nuances, and contemporary fandom.

However, no one has written a fully coherent plot summary for Goncharov. While the supporting cast generates a lot of fanfare, Goncharov is actually the least developed character. Everything is implied because no one is going to do Goncharov, all members are part of the Goncharov fandom. The shared fantasy is that this is a long-lost movie that recently resurfaced and caught the attention of movie lovers on Tumblr. The film already exists within this narrative, and all fans are unreliable narrators with completely subjective opinions.

It’s unlikely that the 1973 film will intentionally have so many gay overtones, but that won’t stop people from shipping Katya and Sophia or Goncharov and Andrey. As of this writing, Goncharov doesn’t have a real script, but that won’t stop people creating fan art or memes from quotes and metaphors that have emotionally struck them. There is no trailer, no scenes, but there is Gene Siskel a 1973 review, contemporary Letterboxd reviews and, of course, classic Tumblr discourse. It doesn’t really exist, so it can be interpreted in any way possible.

As we all watch Twitter go crazy under new management, this massive hallucination brought to life by Tumblr reminds us of the positives of social media and the collaborative nature of fiction. Would Goncharov be actually as good as in our collective imagination, who knows? Is it a satire and modernization of noir tropes that point to the homogeneity of certain films released at the time, or just a meme? Will this article be outdated immediately, even before publication? All I can say for sure is that a joke and some sort of forgery somehow got musicians to write film scores, artists to write fan art, writers to write full metafiction essays, and people to create something out of nothing, and it’s definitely a bright spot.