Poland is the third largest exporter of chocolate in Europe, said E. Wedel. The confectionery market in Poland is valued at more than PLN 10 billion, which means an increase of 17 percent. comparing with the previous year.
This week, E. Wedel presented an analysis of the confectionery market in Poland and the world. The company’s report shows that Poland is the third largest exporter of chocolates in Europe, with 295,000 tons of sweets sent abroad in 2022, accounting for 7.1 percent. market share. Only Germany and the Netherlands are ahead of us (680,000 tons and 322,000 tons, respectively).
We consume almost 6 kg of chocolate per year
It turns out that according to statistics, a Pole consumes about 5.9 kg of chocolate per year. Analysts predict that this number will increase to 6.4 kg in 2028, which means an increase of 8.5 percent.
It is estimated that we spend an average of PLN 200 per year on cocoa sweets, which puts us among the European leaders after Italy, Germany and Belgium.
E. Wedel also reported (with reference to NielsenIQ data) that the confectionery market in the world is currently estimated at 113.6 billion US dollars. It is expected to increase by about 51 percent over the next five years. In Poland, this market is about 10 billion 315 million zlotys, which means an increase of 17 percent. comparing with the previous year. In terms of the number of products sold, the market grew by 2%. The company notes that sweets are a specific product because they are not strictly a luxury item - most buyers can afford them in everyday expenses, but they are not essential goods. This makes them quite resistant to market changes and economic crises.
Chocolate will become more expensive
However, the prices of sweets are affected by changes in the availability of raw materials and hence their prices. According to NielsenIQ, the price of chocolate has risen 14% over the past year. This was due to a record increase in the content of its main ingredient - cocoa.
Cocoa prices are now at their highest level in 46 years (£2,888 a ton), up 60% from the previous year. comparing with the previous year. Experts have no doubt that, combined with inflation, this could lead to an increase in chocolate prices in the near future.
Not only cocoa, but also other important ingredients of chocolate, such as cocoa butter or sugar, are becoming more expensive.
Source: Wprost
I am George Brown, author at Daily News Hack. I mostly cover economy news and I have been doing this for quite some time now. I have a lot of experience in this field and I’m always looking for new opportunities to learn more.
