HalfPrice has hired artificial intelligence to create its latest marketing campaign. The network marketing director is ecstatic and speaks of the idea in superlatives, but shouldn’t his team members be afraid of their jobs? Will they be among the 14 million (300 million in the worst case) laid off employees?
The World Economic Forum (WEF) predicts that 14 million jobs worldwide will be lost in the next five years due to the increasing use of artificial intelligence (AI). Technological revolutions, the first of which took place in the 19th century, have always brought with them a fear of work - justified because they have led to the fact that many jobs previously performed by people were replaced by machines, but at the same time, jobs were created in other areas. areas, such as the operation of these devices. Will it be the same this time?
The market will absorb thousands of AI specialists
According to WEF analysts, in the near future, most at risk of losing their jobs - without the ability to easily find one in another company - will be cashiers and service personnel in banks, postal employees, cashiers-salesmen, data entry workers and office administration employees. For balance, the authors of the Future of Jobs report predict that job offers will include artificial intelligence and machine learning professionals, ESG experts, business analysts, cybersecurity specialists, and fintech engineers.
The authors of the report predict that as a result of social and technological changes in the world in the next five years, 69 million new jobs will be created, but 83 million jobs will disappear, mainly office work. The vanishing 14 million make up just 2 percent. jobs on a global scale - it may not seem like much, but these are the stories of millions of families.
If there is anything optimistic about this, it is that the WEF forecast is a less bleak future than Goldman Sachs’ March forecast. According to banking analysts, artificial intelligence can eventually replace up to 300 million jobs (one in four in the US and Europe).
Artificial intelligence with a prize in a photo contest
Is artificial intelligence dangerous for artists? At the end of April, the jury of the prestigious Sony Photo 2023 photo competition awarded the German photographer Boris Eldagsen. He refused the award and, after the announcement of the results, told the surprised organizers that the photo was taken from beginning to end by artificial intelligence. The photographer’s task was limited to entering phrases (commands) into a free system available to everyone.
AI created posters for HalfPrice
According to the CMO of HalfPrice (a network owned by the CCC Group), using artificial intelligence to create ads is a lot of fun and great opportunities. The latest advertising campaign was created by AI, although the announcements did not specify whether he was responsible for the elements of the posters or created them all from scratch.
— The AI-generated images of the latest HalfPrice Club campaign look absolutely insane – it’s impossible to pass them indifferently (…) The first results exceeded our expectations. The speed of action and the flexibility offered by artificial intelligence open up many opportunities for us - even better communication with the client in real time, ”says Michal Kniaz, Marketing Director of HalfPrice.
Source: Wprost
I am George Brown, author at Daily News Hack. I mostly cover economy news and I have been doing this for quite some time now. I have a lot of experience in this field and I’m always looking for new opportunities to learn more.
