Who would have thought that the year would come when Poles would buy more Porsches than Fiats. The sports car manufacturer summed up the results of the year: it turned out that not only the Polish market is very good for the brand.
In 2023, Porsche recorded strong growth and increased deliveries. The sports car maker delivered a total of 320,221 vehicles in the past 12 months, up 3 percent year-on-year. more than in 2022. “Even in times of global economic uncertainty, our brand remains desirable and exclusive,” said Detlev von Platen, Member of the Board of Management of Sales and Marketing at Porsche AG. “Last year we particularly benefited from Porsche’s very balanced position in the largest sales regions.
Strong Europe and weak China
In Europe (excluding Germany), Porsche delivered 70,229 vehicles last year, up 12 percent on the previous year. more than in 2022. In the German domestic market, 32,430 customers received their new cars – an increase of 10%. North America reported 86,059 deliveries (+9%), making it Porsche’s largest sales region in 2023.
Surprisingly, in China, buyers received the keys to 79,283 cars (-15%). The decline in the Middle Kingdom was mainly due to the continuing difficult economic situation in the region. The sales region, covering the so-called markets, continues to develop positively. foreign and developing countries, where shipments increased by 16 percent. Last year, 52,220 cars were delivered to customers here.
911 with strong growth
The largest 24% increase in popularity among all model lines in 2023 was recorded by the Porsche 911, which had 50,146 customers worldwide. The Taycan also recorded double-digit growth, with 40,629 customers (+17%) receiving their new model.
The most popular Porsche models
The best-selling model was the Cayenne. Last year, the SUV was chosen by 87,553 buyers (-8%). Porsche attributes the decline compared to 2022 to generational changes, including the phased introduction of the new version to global markets starting with its April debut, as well as software updates for hybrid variants. The Porsche Macan was delivered to 87,355 customers, maintaining the level from 2022. In the final year of its life cycle, the previous generation Porsche Panamera recorded 34,020 deliveries. The new generation of the luxury sedan, presented in November, will be available to customers from 2024. The 718 Boxster and 718 Cayman delivered 20,518 units (+13%).
Difficult 2024
What’s next for Porsche in 2024? Detlev von Platen expects problems: – We are updating four of the six model series – that’s more product launches with phased introductions than ever before in a single year. He expects market conditions in China to remain challenging. In 2024, more than ever, we will focus on development focused on stable sales levels.
Source: Wprost
I am Jason Root. I work in the news website industry and mostly cover the automobile industry. I have also written for Daily News Hack. My work revolves around new car models, prices, and features. In addition, I often write about used cars and tips for buying them. My articles are meant to be helpful for those who are in the market for a new or used car.
