YouTube has announced changes to its policies regarding AI content on the platform. Creators will have to inform viewers about artificial content, and the company also wants to stop faking the voices of famous artists.
YouTube has announced a change in its approach to AI content. AI-generated content will be clearly labeled and, in some cases, banned and removed from the platform. In fact, the website provides two sets of AI-generated video rules. The first applies to all users of the platform. The second, among other things, is to protect the music industry. Both will come into effect “in the coming months.”
YouTube with new AI rules – content must be flagged
Starting next year, creators on the platform will be required to tag content they create using AI. This information will appear in the video description, and a corresponding banner will appear in the player. The obligation only applies to content that appears trustworthy. So far, the company has not given precise boundaries on what will be considered realistic and what will not.
The labeling requirement applies to both content generated entirely by artificial intelligence and material modified by algorithms. However, these principles go beyond just generative AI. Clear information must be present on all artificially modified or created content.
The company specifically mentions cases such as videos showing events that never happened, as well as people who said or did something that didn’t actually happen.
“This is especially important regarding sensitive content, such as elections, ongoing conflicts, public health crises or government officials,” we read in the company’s official statement.
Those who consistently violate the new Community Guidelines may face content removal, platform partnership suspension, and other measures.
YouTube on AI parodies – is there a ban on AI covers?
Another aspect is the generation of faces and voices of different people, which is becoming easier with the help of AI. This type of content can be used against their will – we’ve already seen this with ads featuring fake celebrities. Here, the platform plans to expand its existing privacy complaint system. With it, you can ask the platform to remove content that is so-called deepfakes. However, there are exceptions and additional circumstances, such as the special status of satire and parody and the degree of recognition of the person.
Interestingly, there are virtually no exceptions of this type when it comes to songs and other music content created with the help of AI. For some time now, so-called AI has been embraced. They feature artists performing the music of other artists in their own style. For example, the AI-generated voices of Frank Sinatra, Elvis and Freddie Mercury are extremely popular.
According to YouTube, a singer’s unique “way of singing or a rapper’s voice” will soon be protected from artificial intelligence on the platform. Music labels and artist content distributors will have special tools to remove this type of content. However, the classification process must consider whether the material is a critique, analysis, or report on synthetic vocals.
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