Jeremy Sochan is building his brand not only in the US market, but also in Poland. The 20-year-old, who was drafted 9th in the 2022 NBA draft by the San Antonio Spurs, has been introduced as a 4MOVE ambassador.
Officially on August 30, Jeremy Sochan began cooperation and became the face of the FoodCare Group’s 4MOVE brand, which is represented in 70 global markets. The company is known for Black energy drinks, 4MOVE isotonic drinks, Frugo drinks and Ostromecko water.
Jeremy Sochan has joined the acclaimed band
The basketball player has joined the legends of the sports world. Since its inception, FoodCare has been advertised by Mike Tyson, José Mourinho, Adam Nawalka, Adam Bielecki, Jerzy Dudek, Robert Kubica and Lukasz Podolski, among others. In addition, the company also sponsored the Polish national football team and Borussia Dortmund. Interestingly, Sochan is not the first basketball player to advertise this brand, because Marcin Gortat was previously associated with the company.
– FoodCare has been cooperating with the best athletes since its inception. The choice of Jeremy as our ambassador was quite natural. “It’s authentic, open, and pairs perfectly with 4MOVE,” explains Wiesław Wlodarski, owner of FoodCare.
Jeremy Sochan conquers the Polish market
FoodCare has a plan for Sochan, and this was especially evident at the press conference where he was officially unveiled. The event did not start traditionally, that is, with going on stage and talking to journalists. At the very beginning, the basketball player trained with a group of children who first tried to outplay the winger together, and then looked for their 1 on 1 chance.
The NBA player also has American ones, but he feels like a Pole and wants to play for this team, although he also received offers to play in English colors. Signing with 4MOVE must have been special for Sochan as it is his first collaboration in his homeland. - It is very important for me. Thanks to this, I also have a chance to promote a healthy lifestyle. Drinks are not just for professional athletes, he said at a media meeting.
– We are very selective in our approach to possible cooperation. Jeremy is special to us and we were expecting a special partner. We wanted it to be authentic and in line with Jeremy’s values - open, dynamic, colorful and youth-oriented. Collaboration with 4MOVE is what we were looking for,” added Victor Lipetsky, stepfather and manager of the only Pole in the NBA.
Image of Jeremy Sochan to appear on drinks
As part of Sochan’s collaboration with 4MOVE, his image will appear on the brand’s isotonic and functional drinks. Products signed with the name of the NBA player will appear on store shelves in Poland in the autumn, as well as in other countries in Europe, Africa, the Middle East and the Americas.
In addition, the basketball player will also become the hero of the new 360 campaign, which will soon be launched in Poland and abroad. “Details about him are being kept under wraps for now, but the company says it has a very innovative and interesting idea to use Jeremy Sochan’s image,” FoodCare says.
- Marketing activities are also part of the career of a professional athlete. Isotonic drinks and vitamin waters are a natural part of my diet, and the 4MOVE brand guarantees high quality. In addition, I am glad that FoodCare is a Polish brand that I can support with my face and name,” emphasizes Jeremy Sochan.
Basketball, and especially the NBA, is a sport that requires a lot of energy, so it’s important to give your 100%. dedication in and out of training. This allows you to stay at the highest level for as long as possible and minimizes the risk of injury. Jeremy Sochan played 56 games last season, 53 of which finished in the top five and lost 26. He finished the 2022/23 season averaging 11 points, 5.3 rebounds and 2.5 assists per game.
“I never thought that I would have to live so great,” laughed the 20-year-old.
Source: Wprost
I have worked in the news industry for over 10 years. I have been an author at Daily News Hack for the past 1 year. I mostly cover sports news, but I also have a keen interest in current affairs and politics. In my spare time, I enjoy playing tennis and spending time with my family.
