In the first half of this year, Dino opened 116 new stores, and at the end of June 2023, the network had 2,272 stores. A year earlier, 1,975 stores operated under the Dino logo, the company said in a press release.
This year, the chain intends to open a total of about 300 stores, the news service reports. New stores will be built not only in small towns, but also in large cities of the Greater Poland, Lower Silesia, West Pomeranian, Kuyavia-Pomeranian and Opolskie voivodeships.
The news of the company from Krotoszyn, Greater Poland, does not end there.
Dino focuses on its own brands
Until now, the company has focused on well-known brands, as well as selling local or regional food products.
Currently, the supermarket operator focuses on the development of its own brands. “Over the past four years, the share of private label products sold in Dino supermarkets has doubled” according to the news portal Wiadomoscihandlowe.pl. Last year they were 4.5 percent. all products offered. However, this is not much compared to the offer of competitors.
In discount stores of other chains, private labels account for more than 40 percent. sale offer. The following brands sell the most products: Lidl (49%), Aldi (46%), Biedronka (42%). The Netto network (24 percent) did not make it to the podium.
Last year, sales of private label products amounted to PLN 43 billion, which was 16% higher than in the previous year. higher than a year earlier, according to data released by research firm GfK. Thus, the share of own brands in the market of consumer goods increased last year from 20.4 percent to 20.4 percent. to 21.3 percent. - read in the report.
Source: Wprost
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