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Thursday, March 28, 2024

Unusual Burger King campaign. She draws attention to an important holiday issue

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An interesting promotion from the Belgian branch of Burger King. The network adds special washable tattoos to children’s kits, designed to solve a very important problem that is often underestimated.

Burger King has started an interesting promotion in its Belgian branch. The campaign was promoted under the slogan “Enjoy the summer like a king. Do not mock your skin”, its purpose is to remind you that when sunbathing, it can be dangerous not only to go into the water, but also … to sunbathe.

Tattoos with a special message

Thus, the restaurant chain wants to draw attention to the fact that excessive exposure to the sun without proper skin protection can lead to serious health consequences. To make the action more meaningful, removable tattoos with a special message have been added to the King Junior sets. At first glance, these are stickers that depict the most characteristic product of the network, i.e. Whooper, and the words “Best grilled on fire.”

However, if a child spends too much time in the sun without proper UV protection, another sentence will also appear below the caption: “But you are not a Whopper. Protect your skin. Interestingly, the chain at restaurants located in popular tourist destinations also provided sunscreen dispensers.

Dangerous to sunbathe

For years, dermatologists have warned against overexposure to the sun. In small amounts, it is useful because it helps to produce vitamins necessary for health, but in excess it can cause burns and also contribute to the formation of skin cancer. Melanomas are one of the most frequently underestimated types of cancer.

Source: WPROST.pl / YouTube

Source: Wprost

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