There are so many people who want to buy the Ferrari Purosangue that the company has decided to close the order book for this model for the time being. All this to protect the exclusivity of the brand.
SUVs are bestsellers for almost all brands. Even companies that used to be associated with completely different types of cars are now making great money on cars with increased ground clearance. Examples can be multiplied: Porsche, Maserati, Lamborghini, and more recently Ferrari. Against the protests of purists, the Maranello brand released the Purosangue model. It’s hard to call it a typical SUV, it’s more of a raised coupe… but the fact is that it sells well.
Too many clients
According to Autokult.pl, “Ferrari’s head of marketing and sales, Enrico Galliera, said even before the premiere of the model that the company wants to maintain exclusivity and regulate sales in such a way that the SUV share does not exceed 20 percent. overall volume. He then admitted that, if necessary, the sale of Purosangue would be stopped. Indeed, it has now happened. How long did it take Ferrari to gather too many buyers for a new model? Exactly two and a half months. Everything went quickly!
Sale starts soon
Ferrari sold Purosangue two years early. Undoubtedly, after a while, buyer lists for a raised model with a V12 under the hood will reopen. However, it is not known when this will happen. What does it mean? Prices for used Purosangues, especially those with no mileage or a little wear, are sure to skyrocket.
Source: Wprost
